Signed in as:
filler@godaddy.com
Signed in as:
filler@godaddy.com
Our Vida Loteria is a fictional project for Hispanic Heritage Month made for McDonald's.
I don't own all the assets, such as the McDonald's menu icons, typography and logo.
This brand project is all fictional and is not used for profit.
The concept was created by Dalila Aguirre and used for portfolio use.
A bit of background I came up with this concept during my internship at The Marketing Store in downtown Chicago for fun. Our Vida Loteria is a fun way to celebrate Hispanic Heritage Month and spread Hispanic culture knowledge. I had a lot of fun creating this project and spreading wisdom passed down to me.
After scanning the QR Code on the client's McDonald's meal, the user will access the Loteria app, and it will take you to the home screen to log in. Making an account allows the user to keep progress on their card.
After signing up, the clients will access their Loteria card. The Loteria card is the game the user will be playing, and the QR scan will mark off any card they received. Loteria is a game similar to American Bingo.The card is different for every individual. The beans are markers,and if the user marks cards four in a row, you win a prize.
The shaking pinata loads up to show the user they won. Candy falls from the pinata like a traditional party.
Prizes are random, and users win merch, zoom greetings,
and event tickets from Hispanic celebrities' collaborators.
The grand prize is cash or a trip to any Hispanic influenced destination getaway.
inatas are a tradition for birthdays and celebrations for kids to enjoy. The kids break open the pinata for candy or money to come out. Honestly one of favorite things a child.
Mcdonald's is doing a special celebration for Hispanic Heritage Month; why not share it with your friends through social media?
Copyright © 2024 Dalila Aguirre - All Rights Reserved.
Powered by GoDaddy Website Builder
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.